American Airlines Launches Second Phase Of New Booking Tool On AA.com
Fort Worth, TX - American Airlines, a founding member of the global oneworld Alliance, recently announced enhancements to the recently launched price-and-schedule travel booking tool on its Web site, AA.com. The changes, based on feedback from customers, make booking on AA.com even easier than before. More than 1.4 million unique visitors log on to AA.com each day.
The newly enhanced booking tool enables customers to:
- See, at a glance, the lowest available price for three days before and three days after their original departure date, via convenient tabs across the top of the flight results page.
- Get more flight options on the results page than previously – now up to 40 flights are displayed when applicable.
- View flight options by page, based on price. The bottom of the results page now contains various links that break down results by price. So customers can, with one simple click, get to the page listing all flights available at a particular price.
- Navigate either backward or forward in the booking process – without having to start over – via links in the header of the page.
- Book AAirpass travel. (Visit www.aa.com/aairpass for more details.)
"Since introducing our new booking tool in June we've had overwhelmingly positive feedback about how the tool has made travel planning easier," said Rob Friedman, American's Managing Director – Interactive Marketing. "As our customers make suggestions on ways to increase the tool's convenience, we're listening to their feedback and are rolling out new features such as the enhancements announced today."
Visit www.aa.com/book to check out the changes.
About AA.com
As American's largest distribution channel, AA.com is a valuable resource for the airline and travelers alike and is the best place to do business online with American. AA.com provides numerous ways to conveniently search for and book low fares and award travel, select seats, make hotel, rental car and cruise reservations, get flight arrival/departure information, sign up for flight status notification, and even check in and print boarding passes. Customers who purchase tickets on AA.com earn American Airlines AAdvantage bonus miles with each ticket purchased, get a lowest-fare guarantee (see www.aa.com/guarantee), and don't pay an online booking fee. Additionally, customers who log in with an AAdvantage number and password can manage their AAdvantage account online and also receive personalized news and specials. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has also received multiple Web site awards from various organizations.
SOURCE: American Airlines